View topic - How many of these are left?

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The purpose of the National DeSoto Club, Inc. (NDC), is to encourage the preservation, restoration and promotion of all De Soto automobiles, as well as to promote fellowship and the exchange of knowledge among all fellow members. Furthermore, the study, compilation of data, summary of information, and preservation of literature related to De Soto automobiles is encouraged. The NDC’s message board is open to all. The NDC’s Trustees and members are NOT responsible for the accuracy of any of the information posted to this message board. The NDC’s web-master may, at his/her discretion, remove any message that is deemed to be offensive, and deny posting privileges to the person who posted the offensive message.

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PostPosted: Tue Sep 18, 2018 10:33 pm 

Joined: Mon Jan 28, 2013 12:37 am
Posts: 2
File comment: Dealer sign
Dealer Sign.JPG
Dealer Sign.JPG [ 1.3 MiB | Viewed 263 times ]

My father George Liesmann Sr., still living, was a Plymouth/DeSoto dealer in Clayton, MO. His friend, Glen F. "Jack" Ellis was a Plymouth/Desoto dealer in Homer, IL. They used to "swap" cars for customers. These signs were likely all trashed when Desoto went under. (My dad trashed his) Jack kept his and put it in his den. When he died, my dad got it. Then I got it with the 1953 Powermaster that my dad found and restored. I have another picture of the sign lighted, but the colors aren't true in the photos. The thing weighs a ton. It is painted plaster underneath with neon lights around the cast of DeSoto.

PostPosted: Wed Sep 19, 2018 1:10 am 

Joined: Mon Aug 09, 2010 6:43 pm
Posts: 975
Hi George,

Thanks for your post. That sign is a beauty in fine shape. Having been immersed in the DeSoto world for ~37 years I've seen quite a few of these signs over the years in various conditions. Many have cracked plaster and / or broken neon. Since they were not year-specific, many of these stayed on the dealer walls for years and when DeSoto finally was dropped, many of those removed from the walls were stored in dealer attics or parts departments as they were likely considered an item worth saving.

Not as rare as some other dealer items, but definitely a unique and desirable DeSoto advertising item. You are very lucky to have such a nice example.


PostPosted: Mon Sep 24, 2018 12:42 am 

Joined: Thu Aug 12, 2010 4:09 pm
Posts: 96
you do see these ever so often but they are in bad shape and the plastic bubble is missing or either rack and the neon is not working or even missing.

Overall a very nice wall hanging and alot of the members would love to own one. The history of the piece is so important because it was been passed down to you and is now a very good keepsake.

Rich Hartung

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